forma
Pricing

In plain sight.

Two numbers, everything included, the concierge included. The price follows the size of your studio.

$89
First account · per month
The studio's founding account. All of forma, the concierge included, and fifty weddings a year for the team.
$49
Each additional account · per month
A teammate with their own login and exactly the permissions you grant. Each account adds twenty five weddings to the year. A studio of two pays $138.
$49
Additional fifty weddings · per month
Only past the team's cap. Most studios never meet it; the ones that do are having a very good year.
The cap grows with the team: fifty weddings a year, plus twenty five for each additional account.
Fourteen days free · No card to begin · Cancel any month

Every account includes all of it.

Fifty weddings a year, growing with the teamThe AI concierge, on every accountProposals, contracts, signaturesPayments by StripeCouple portalsGuests, RSVP and seatingRun of showWedding websitesThe registryScheduling with CalendlyThe planner directoryEnglish, Spanish, French, Italian
Do couples or guests ever pay?
Never. Portals, RSVPs, websites and the registry are part of your plan. The studio pays once; the whole cast is invited.
What counts as an account?
A person on your team with their own login: a coordinator, an assistant, a second planner. The first is $89, each after it is $49, and every account carries exactly the permissions you grant it.
What happens past fifty weddings a year?
The cap belongs to the team: fifty weddings a year, plus twenty five for each additional account. When a year outgrows it, $49 a month adds another fifty, and again from there.
Is the concierge included?
Yes. On every account, the planner's and every teammate's. It is not an add-on.
How do payments work?
Stripe, under the hood, in your name. Deposits and balances flow straight to your account, and processing costs are stated in plain sight before you send anything: Stripe's rate plus forma's one percent.
Can I leave?
Any month, in one click, and your data exports with you. We would rather earn the next month than lock the door.

Fourteen days, on the house.

Start your studio
The concierge
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