FORMAPLANNER
Edition OneFor planners, by planners

FORMAPLANNER

Forma runs the studio, the weddings,
and the day itself.
Como, 16:40, departure
For professional wedding planners
Built to be the studio's working partner: the business, the weddings and the day, carried in one place so the planner carries less.
Thirty days free, no card.
Book a demo
the studio · the wedding · the dayforma.events
  • AIThe concierge that has read every file
  • NewForma has a ChatGPT plugin
  • Multi-day, multi-event weddings
  • A budget, guest list and seating chart per event
  • AIDesign with AI
  • Contracts with e-signature
  • Scheduling with Calendly
  • Message board and task tracker
  • Deposits and invoices
  • Seating chart, eleven table shapes
  • English · Español · Français · Italiano
The cover story · AI

An assistant that has read every file.
And it lives where you work.

Ask Forma about any wedding and it answers from your own files: contracts, the itinerary, vendor notes, the guest list. Choose the inspiration photos and it pulls the palette for the style guide.

AI conciergeIn Forma

Ask it about the wedding in front of you.

It answers from your own files: contracts, the itinerary, the guest list.

Emma & Lucas · concierge
ChatGPT pluginNew

Your weddings, one mention away in ChatGPT.

Connect Forma once. Ask about your weddings, their event dates and the tasks still open. It reads, and never changes a thing.

ChatGPT · Forma connected
Design with AI

A palette pulled from the couple's own photos.

Choose the inspiration. Forma pulls the palette and composes a style guide to start from.

Priya & Arjun · design
Inspiration, three photos
The palette
Ivory
Champagne
Stone
Charcoal
Ink
Style guideCandlelit, old-world
№ 01 · The studio

Before the wedding,
there's the business.

The RSVP, by hand

Before there is a wedding there is an enquiry, a quote, a contract, and a deposit. Forma runs that side of the business: leads that don't sit unanswered, consultations that book straight into your week, contracts signed and filed, invoices tracked per event, and the vendor book you build wedding after wedding.

A signed proposal carries straight into the wedding's plan.
The table, dressed by ten
The studio cockpit: every wedding at a glance, and the day's watchlist.Atelier Demo Studio · a Thursday
Planner directoryComing soon: a public profile where couples can discover your studio and enquire directly.Arriving
Choose a row to see it in the studio
№ 02 · The wedding

The whole wedding,
planned in one place.

One guest list feeds the RSVPs, the seating chart, and the menus for every event. The budget holds estimates against actuals, line by line, in the currency of the contract. A multi-day wedding stays one wedding, welcome dinner to farewell brunch. And the couple has their own view of it all. You choose what appears there.

Wedding websitesOn-brand, with the schedule, travel notes and RSVP already inside.Arriving
Wedding registriesGifts, contributions and thank-you notes kept on one list.Arriving
Choose a row to see it in the studio
Eleven table shapes, drawn from the guest list you already keep.Emma & Lucas · Stonefields, barn dinner
Demonstration · Priya & Arjun

Four events. One wedding.

Every event keeps its own budget, guest list, menu, seating chart, vendors and venue. The wedding adds them up.

Lake Como · 12 to 14 June · 180 guests
Wedding budget, all events
$191,450of $192,000 estimated
Seating chartTables 4 · Seats 96 · Seated 96
Four long tables, family style
Venue
The lake terrace
Capacity 120 · rain plan held
Guest list
96 of 180
invited from the one wedding guest list
Menu
  • Burrata, heirloom tomato
  • Saffron risotto
  • Lemon tart
Budget
$38,400
of $40,000 estimated for this event
Vendors
  • CatererBooked
  • FloristBooked
  • String trioBooked
Choose an event
Cut at 22:40, on the itinerary
Eighty-four glasses, the invoice knows
Champagne, waiting in the garden
№ 03 · The day

The planner gets hers,
the day-of team gets theirs,
the couple gets champagne.

The itinerary runs minute by minute, with call times for every moving part. Change it once and every version follows, printed for the venue, folded for the jacket pocket.

Hair and makeup. Bridal suite, east wing.

Eleven minutes late, nobody knew
Emma & Lucas · the wedding day, 27 items
  1. 14:00
    Hair and makeupBridal suite, east wing
    Hair and makeup
  2. 15:30
    Photographer call timeDetails first, then the first look on the terrace
    PhotoVideo
  3. 16:15
    Guests board at the villa pier84 guests, two boats
    TransportPlanner
  4. 16:40
    CeremonyThe garden. Strings start at 16:35
    OfficiantStrings
  5. 17:20
    Champagne in the gardenThe coupe tower is poured at 17:30
    Bar
  6. 18:30
    Dinner is seatedEleven tables, from the guest list
    CateringPlanner
  7. 20:10
    SpeechesFather of the bride, then the best man
    Sound
  8. 21:00
    First danceThe band takes the floor after
    BandLighting
  9. 22:40
    Cake cutEighty-four glasses, the invoice knows
    Catering
  10. 23:40
    Sparkler exitBoats wait at the pier
    TransportDay-of team
Day-of appArriving. Today the itinerary prints for the venue and folds for the pocket.Arriving
Choose a row to see it in the studio
Call times for every moving part. Change it once and every version follows.Emma & Lucas · the wedding day, 27 items
Planner directory · Coming soon

A new way to be discovered.

We're preparing a public directory where couples can discover your studio and send enquiries straight to your lead manager.

№ 04 · The team

One thread for everyone,
and a task for every promise.

Every wedding keeps two threads: one you share with the couple, and one for your team alone. Any message on the team thread can become a task, with an owner and a date, for your team, the couple or a vendor, and the thread marks it when it's done. On a four-event weekend, every task knows which event it belongs to.

Message boardOne thread with the couple, one for your team. The wall between them holds both ways.
Task trackerEvery task owned and dated, for your team, the couple or a vendor, and filed under its event.
The couple's viewThey read the thread you share with them and the tasks that are theirs.
Priya & Arjun · Board
JorgePlanner
Welcome dinner moves to the terrace. The lemon house is held if it rains.
Tasks4 open
Welcome dinner
Hold the lemon house for rainTeam20 May
Ceremony
Send the ceremony orderCouple1 June
Confirm the mandap installVendor10 June
Reception
Step-free route to table 2Team10 June
Farewell brunch
Coffee cart for 64Vendor5 June

The couple reads the thread you share. Team-only notes never leave the studio.

№ 05 · A personal demo

See it with your studio.

Tell us about your studio. Jorge will get in touch to arrange a personal walkthrough and discuss how we can help you get started. A request is not a confirmed appointment.

Service, from above

Request a personal demo.

Thirty days free, no card. Then $99 a month for the first account and $49 for each additional one.